Whitney Garrison, a donor relations associate for the Atlas Economic Research Foundation, attended a meeting for free-market fundraisers (including the Institute for Justice, the Leadership Institute, and the Institute for Humane Studies) sponsored by the Charles G. Koch Charitable Foundation last December.
Speaker John Von Kannon, vice president of the Heritage Foundation, told the assembly that direct mail is more crucial now than ever before. While major donors may be hurting financially and cutting back on their giving, direct mail donors—those who give $1,000 or less—tend to be lagging indicators of recessions, largely unaffected by changes in the market.
Von Kannon was “optimistic,” Garrison says, “but everyone else was pretty quiet, perhaps even hesitant to agree … Nearly everyone said direct mail returns are diminishing.”
It’s Bigger Than NPR’s Katherine Maher
2 days ago
1 comment:
Niiiiiiiice... And your China trip looks pretty cool, too!
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