Friday, November 21, 2008

EHarmony rejected me too - should I sue?

Ok, so EHarmony didn't reject me technically, but I did fill out their profile once (back when I tried and I had ZERO matches. This is really sad in a city that is ranked fifth in the nation for online dating. Just because I felt slighted by EHarmony doesn't mean I'm going to sue though!

Wall Street Journal article here. More on the story from a conservative perspective at Dr Melissa's blog.

I was entertained by's ad campaign against EHarmony - "Rejected by EHarmony." It was an effective campaign that helped differentiate their product from their competitor. It was a great way of the market regulating itself through competition.

If EHarmony wants to limit their target market - that's their prerogative! They are limiting their own profit potential by doing so - who does that hurt? Only them! There are plenty of online dating sites open to gay couples. Straight people who are upset by EHarmony's discrimination can choose another dating site as well. What is the legal justification for interferring in a business model like this?! Should men sue Playtex because only women can use feminine products? Dr. Melissa uses the analogy that it's like suing a vegetarian restaruant for not serving steak. So true! Whether or not you agree with gay marriage and gay lifestyles, this is a scary government intervention.

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